I chose to do the logo in the organizations colors - deep red and yellow. The yellow represents sunshine and summer days. It is a happy color that will hopefully inspire a feeling of joy when people look at the logo. The red is a fierce color that I used to inspire the passion and intensity of the program and its students. I wanted the black to give some grounding to the much brighter warm colors. I also wanted to add a touch of class to add legitimacy to the organization and its efforts. I also wanted the multiplied box shape to appear crest-like in order to mimic a much older and more prominent educational institution. That feel is also reflected in the lifelong learning part of the values statement.
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